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Mistakes that Keep Search Engines from Recognizing Your Multilingual Website

As corporations and government agencies attempt to expand their global reach, Ms. Huiping Iler assists them in all areas of their multinational communication efforts. As CEO/President and founder of www.wintranslation.com, she conducts company in-services to prepare businesspeople for high-stakes meetings abroad. Because more than 60 percent of Internet users worldwide speak a language other than English, Ms. Iler and her team translate company Websites into more than 70 languages. Ms. Iler draws from her own experience as a bilingual/bicultural Chinese immigrant to vet a company’s collateral materials, ensuring that they do not inadvertently offend the very target audiences they are designed to court. Iler and her team also employ cutting edge techniques to increase a company Website’s multilingual “findability,” once it has been translated into other languages.

Huiping Iler has written 10 articles for PromotionWorld.

View all articles here.

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